h3_html = ‘
cta = ‘
atext = ‘
scdetails = scheader.getElementsByClassName( ‘scdetails’ );
sappendHtml( scdetails, h3_html );
sappendHtml( scdetails, atext );
sappendHtml( scdetails, cta );
sappendHtml( scheader, “http://www.searchenginejournal.com/” );
sc_logo = scheader.getElementsByClassName( ‘sc-logo’ );
logo_html = ‘‘;
sappendHtml( sc_logo, logo_html );
sappendHtml( scheader, ‘
__gaTracker(‘create’, ‘UA-1465708-12’, ‘auto’, ‘tkTracker’);
__gaTracker(‘tkTracker.set’, ‘dimension1’, window.location.href );
__gaTracker(‘tkTracker.set’, ‘dimension2’, ‘digital-advertising’ );
__gaTracker(‘tkTracker.set’, ‘contentGroup1’, ‘digital-advertising’ );
__gaTracker(‘tkTracker.send’, ‘hitType’: ‘pageview’, ‘page’: cat_head_params.logo_url, ‘title’: cat_head_params.sponsor.headline, ‘sessionControl’: ‘start’ );
slinks = scheader.getElementsByTagName( “a” );
sadd_event( slinks, ‘click’, spons_track );
} // endif cat_head_params.sponsor_logo
Google Chrome is stepping up its measures against “abusive” ads with a forthcoming browser update.
Starting in December 2018, Chrome 71 will block all ads on a website if it detects there are too many misleading, or “abusive,” advertisements.
Google defines abusive ads as those that are designed to intentionally mislead and trick users into taking an action.
For example, these may include ads that trick users into clicking on them by mimicking system warnings.
Another type of abusive ad is one with a “close” button that does not actually close the ad.
Not only are these ads misleading, but they’re frequently used by scammers and phishing schemes to steal personal information.
Here is a complete list of what Google considers abusive experiences created by misleading ads:
- Fake Messages: Ads or other elements that resemble notifications.
- Unexpected Click Areas: Clickable elements disguised as transparent backgrounds, non-visible page elements, or other typically non-clickable areas.
- Misleading Site Behavior: Ads disguised as page features such as scroll bars, play buttons, “next” arrows, close buttons, or navigation links.
- Phishing: Ads or page elements that attempt to steal personal information.
- Auto Redirect: Ads or page elements that auto-redirect the page without user action.
- Mouse Pointer: Ads or page elements that resemble a moving or clicking mouse pointer.
- Malware or Unwanted Software: Ads or page elements that promote, host, or link to malware or unwanted software.
- Ads with Missing or Misleading Branding: Ads that promote or depict unidentified or fictitious businesses.
Site owners can ensure they’re not displaying abusive ads by using the Abusive Experiences Report in Search Console.
The Search Console report will notify site owners if their site contains any of the above-listed ad types that need to be removed.
Google allows a 30-day window to fix abusive ad experience before being flagged.
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